Pure. Proven. Professional.

Transformation after just one use. Since 1977 Alterna has pioneered luxury haircare, you shouldn’t have to choose between clinically proven, salon tested results and natural, good for you ingredients.  What is left out of these products is as important as what is put in.  Beauty products should be free of sulphates, parabens and other harsh or unnecessary  additives – this ‘free of’ claim appears on the front of every Alterna bottle along with sustainable ingredients and a commitment to eco-friendly packaging and fair trade practices.  Alterna has spent over 15 years developing proprietary technologies subjected to intensive clinical tests resulting in state of the art hair care products that are remarkable.  Luxurious high performance products that meet our and your exacting standards.  All Alterna products are available to take home from Square to ensure incredible at home hair care.